Connexion is Malta's leading Latin dance school — salsa, bachata, kizomba — with a loyal and growing community. The project came through Selective Agency Malta, who commissioned the rebrand on behalf of the client. The brief: reposition Connexion as the hottest spot for Latin dance on the island — not just another class schedule. The existing brand had grown organically but no longer reflected the energy, confidence, or scale of what Connexion had become. A full rebrand was needed — from logo to a working visual system that could sustain daily social media communication.